Diversity, inclusivity, and competency are imperative in any business, especially when reaching out to the global marketplace. With access to the world wide web, companies now have the capabilities to expand boundlessly like never before. As the reliability in technology and ease of access surges, it is essential to eliminate barriers like language differences in the customer journey to ensure a business reaches its optimal potential. If the potential leads have communication issues, or if an ineffective service is offered simply because of misunderstanding the user requirements, the impact it leaves on a business will be devastating.
A Common Sense Advisory study shows that 74% of consumers are more likely to purchase again from the same brand if after-sales care was offered in their own language. Since providing customer support in the native language helps businesses achieve customer satisfaction and increased revenue, a huge number of global businesses have started integrating multilingual call centers as a part of the solution.