Leading MSME Loan company scales lead qualification with Voice AI

Organisation
Leading MSME Loan company
Founded
2019
Website
Confidential
Channel
Phone call (voice AI)
Industry
NBFC / Asset-Based Lending
Usecases
Automated lead qualification, dynamic call logic, CRM integration, large-scale outreach

Lead engagement impact

Voice AI-powered automation increased revenue and reduced OpEx while enabling scalable, precise lead handling.

26.6 L
revenue up
6.7 L
OpEx saved
0.44×
efficiency gain*
12×
ROI
Challenge
Solution
Impact
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A fast-growing NBFC faced inefficiencies in lead qualification, rising OpEx, and poor conversion predictability. Gnani.ai introduced voice automation to optimize these workflows and improve profitability.

Solution

The leading Business Loan NBFC deployed Acquire365 for large-scale lead qualification, optimizing call routing and intent capture to improve revenue outcomes. AI automation reduced turnaround times and eliminated manual inefficiencies.

01

Automated voice workflows handled thousands of pre-qualified leads, ensuring timely engagement.

02

Used AI-based scoring to rank prospects and prioritize high-intent customers for immediate follow-up.

03

Integrated with CRM systems for seamless routing of hot leads and instant data updates.

04

Leveraged real-time analytics to improve targeting accuracy and outreach strategies over time.

This solution transformed the customer acquisition funnel into a scalable, high-efficiency engine.

Impact

The NBFC achieved measurable revenue growth, improved ROI, and reduced acquisition costs, creating a scalable lead engine.

26.6 L
revenue
6.7 L
OpEx saved
12×
ROI

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