Sun Direct boosts renewals with Voice AI

Organisation
Sun Direct TV Pvt Ltd
Founded
2007
Website
https://www.sundirect.in
Channel
Phone call (voice AI)
Industry
Telecom / DTH Services
Usecases
Subscription renewals, discount-driven recharges, dormant user reactivation, outreach automation

Renewal automation success

AI-powered renewal workflows scaled outreach, optimized discounts, and drove higher revenue with minimal OpEx.

1.28 Cr
revenue uptick
12.2×
ROI
0.41×
cost-efficiency ratio*
30K+
calls/hour
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A leading Indian DTH brand needed to improve customer retention through renewals and personalized offers, while reducing manual dependency. Gnani.ai deployed Renewal365 to deliver scalable and intelligent engagement.

Solution

Sun Direct adopted Renewal365 to automate renewals, reactivating dormant users and optimizing retention. The AI-led workflows scaled engagement, reduced manual work, and delivered dynamic discounts to maximize conversion.

01

Automated subscription renewal flows triggered timely calls across thousands of customers, improving continuity and satisfaction.

02

Automated subscription renewal flows triggered timely calls across thousands of customers, improving continuity and satisfaction.

03

Automated subscription renewal flows triggered timely calls across thousands of customers, improving continuity and satisfaction.

04

Implemented analytics-driven refinements to enhance response rates and campaign ROI continuously.

This automation enabled Sun Direct to achieve measurable revenue gains, cost savings, and stronger retention outcomes.

Impact

Sun Direct achieved measurable revenue growth, reduced operational effort, and increased engagement quality with voice AI automation.

1.28 Cr
revenue
12.2×
ROI
30K+
call speed

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