Leading Online Marketplace boosts subscription renewals with Voice AI

Organisation
Leading Online Marketplace
Founded
1997
Website
Confidential
Channel
Phone call (voice AI)
Industry
E-commerce / Matrimonial Services
Usecases
Automated subscription renewals, personalized discounts, reactivation of lapsed users, engagement optimization

Renewal campaign performance

AI-powered renewal automation improved retention rates and drove measurable revenue gains with minimal manual effort.

1.90%
revenue uptick
45.80%
engaged users
0.52×
efficiency gain*
18.4×
ROI
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A leading Indian matrimony platform faced operational bottlenecks in managing timely renewals and boosting conversions. Traditional channels were failing to scale. Gnani.ai introduced AI-driven workflows to automate and personalize renewal engagement.

Solution

The company deployed Renewal365 to automate subscription renewals and personalized discount campaigns. The solution used contextual voice interactions and segmentation strategies to re-engage churned or at-risk users, improving retention and revenue performance.

01

Automated renewal workflows proactively triggered calls for timely user engagement and subscription continuity.

02

Automated renewal workflows proactively triggered calls for timely user engagement and subscription continuity.

03

Automated renewal workflows proactively triggered calls for timely user engagement and subscription continuity.

04

Leveraged real-time analytics to optimize scripts, timing, and messaging, improving ROI and campaign responsiveness.

This automation delivered higher revenue, improved engagement quality, and reduced manual overhead significantly.

Impact

The platform achieved measurable revenue uplift, improved retention metrics, and significantly reduced manual effort, enhancing user experience and lifecycle value.

1.90%
revenue
45.80%
engagement
18.4×
ROI

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