Top 5 Life Insurance Company revives lapsed policies with Voice AI

Organisation
Top 5 Life Insurance Company
Founded
2001
Website
Confidential
Channel
Phone call (voice AI)
Industry
Life insurance (BFSI)
Usecases
Revival campaigns, dormant policy engagement, behavioral targeting, retention automation

Revival campaign metrics

AI-led revival automation increased conversions and reduced operating costs, improving campaign ROI.

1.30%
conversions gain
44%
OpEx saved
0.76×
outreach cost drop*
15.0×
ROI
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A major Indian life insurer faced high drop-offs and lapsed accounts, leading to costly manual revival efforts. Gnani.ai introduced voice automation to re-engage dormant customers efficiently.

Solution

Acquire365 redefined revival campaigns by automating outreach and leveraging behavioral intelligence for personalization. This systematic approach ensured efficient reactivation of dormant policies while reducing operational overhead and improving ROI.

01

AI-driven campaigns targeted over 170K dormant and lapsed accounts, initiating personalized revival conversations at scale with minimal manual input.

02

AI-driven campaigns targeted over 170K dormant and lapsed accounts, initiating personalized revival conversations at scale with minimal manual input.

03

AI-driven campaigns targeted over 170K dormant and lapsed accounts, initiating personalized revival conversations at scale with minimal manual input.

04

High-intent leads were routed to agents instantly, creating a hybrid workflow that balanced automation and human touch for maximum impact.

This strategic automation revived dormant segments effectively while optimizing cost and agent bandwidth.

Impact

Post-implementation, the Top 5 Life Insurance Company achieved higher revival rates, reduced operational costs, and strengthened its retention strategy through intelligent automation.

1.30%
conversions
44%
cost saved
15×
ROI

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