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Business Hacks, Conversational AI

How To Enhance Lead Generation With Conversational AI Bots

“Making your prospects feel like they have an exclusive membership in a club makes lead generation a positive customer experience.” – Eric Bower.

What Eric Bower quoted is true to all types of business. Lead generation is just not about engaging with the prospects and pitching your product; it is about understanding the prospects’ needs and pitching the right feature of the product that meets prospects’ needs.

In this digital era, the art of lead generation can’t be perfect without incorporating AI in the lead generation strategy. The digital platform helps businesses gather tons of data like how users interact with a website/product, their interactions with a brand’s social media, purchase patterns, etc. This collected data has to be processed in a meaningful way to come up with a fail-proof lead generation strategy. Thankfully, there are AI models to help businesses achieve lead generation goals. In this post, let’s see how to use conversational AI in lead generation and boost your business exponentially.

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Business Hacks

Conversational AI to Boost Customer Engagement

No matter which business niche one is involved in, the major focus is always on customer engagement and customer retention strategies. All of the marketing campaigns, business strategies, and even customer relations are geared towards this goal. With the ever-changing marketplace and customer interests, it is essential that we stay on top of this and offer our clients exactly what they are looking for. This is where new forms of interactive and resourceful customer engagement technologies come in.

Especially in the current digital era and post-pandemic scenario, the need for more technologically reliant methods to approach the clients is the key.

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Business Hacks, Conversational AI

Conversational AI to Boost Holiday Sales

Halloween, Black Friday, Thanksgiving, and Christmas are just around the corner. In this article, we will explain in various ways how you can boost your sales this holiday season.  It is essential to ensure you do not lose any sales and revenue opportunities especially considering the negative aftereffects the COVID-19 pandemic caused since the beginning of 2020. It is now the era of digital innovations, and one cannot deny the significant part it plays in every aspect of our life. As of 2021, more and more businesses have managed to indulge in digital elements to marketing, branding, eCommerce, and customer service. The Future of Commerce recorded that eCommerce businesses grew by 33.6% globally within the last year. And more companies are targeting their sales and shopping experience to go digital as well.

Keeping in mind the growing competition for eCommerce businesses, it is essential to ensure your enterprise offers a reliable, secure, and personalized customer experience when they visit your website. Now that the focus remains on online client exposure, many businesses have harnessed AI voice bots to reach the said level of client experience.

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Conversational AI

How To Effectively Engage With Customers Without Spending Tons Of Money

The modern consumer is highly empowered and expects businesses to provide a great customer experience. They are used to the instant gratification of the internet, with 52% of customers expecting personalized engagement. Considering all the digital channels available, a business has many ways to engage customers, and most brands are exploring omnichannel presence.

With the advent of AI, communication methods can go beyond traditional calls and emails. Conversational AI can provide more engagement without resource exhaustion as voice bots can be set to 24/7 availability. Estimates project that over 40% of interactions will be automated through AI and ML by 2023, and as technology evolves further, brands that are not early adopters may miss out.

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Artificial Intelligence, Conversational AI

Harnessing Conversational AI In E-Commerce & Retail for Competitive Edge

In 2021, the global retail e-commerce market is expected to register sales hovering around USD 5 trillion, corresponding to a growth of 27.6%. And these impressive numbers are despite the dip in sales experienced by retail considering the COVID-19 pandemic!

Even though the sector appears to be brewing up a storm, it continues to battle age-old challenges such as changing customer expectations, demand for personalization, highly competitive landscape, incompatibility of legacy systems or practices with digital solutions, customer attrition, and more.

As a result, key players in this industry are on the lookout for opportunities to harness this unmitigated growth without running into operational difficulties. Here’s where Conversational AI is bustling with potential. Let’s look at how conversational AI in e-commerce and retail is revolutionizing the industry.

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