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Written by Gnani MarketingMay 26, 2022 “It takes months to find a customer… seconds to lose one” – Vince Lombardi As you begin discovering newer ways of improving your overall customer satisfaction, you’ll discover only a few tangible methods of measuring CSAT scores that are capable of providing near-perfect data and insights. Your competition and customers
Written by Gnani MarketingMay 3, 2022 If customers find you and make a purchase quickly, they’re likely to come back for more. The buying process begins way before an actual purchase is made. It typically starts with a need and then a lookout for the perfect match. Sometimes, customers don’t even realize what they need or
Written by Gnani MarketingApril 18, 2022 Methods of Self-Learning in AI – Which One Works Best for Analytics? Perhaps what gives artificial intelligence that characteristic of ‘intelligence’ is its ability to learn using deep data and to be taught through large datasets. AI applications can either self-learn or are fed large datasets using self-supervised learning models.
Written by Gnani MarketingApril 8, 2022 Customers want a seamless and engaging experience on every channel be it email, website, social media, telephone, etc. Each channel also offers a wealth of data that can be used to design personalized experiences. Getting a suite of omnichannel analytics to optimize the customer journey improves efficiency and business outcomes.
Written by Gnani MarketingMarch 23, 2022 Call centers are the voice of customer service for businesses around the globe. There have been incredible improvements in the technology that these centers use. In this article, we are going to look at critical call center metrics to measure your customer service. Let us look at some highly important
Written by Gnani MarketingMarch 10, 2022 Benefits of Omnichannel Analytics In Providing Personalized Customer Service Customer experience is the heart and soul of every business. No matter how good your product is, if there is no culture of data-driven customer service, you are setting up your business for failure. One of the first provisions you should
Written by Gnani MarketingAugust 19, 2021 Contact center support is the keystone of a great customer experience. It is the one factor that 96% of customers swear influences purchase decisions. To run a successful contact center, it is vital to monitor the calls for quality assurance purposes. Streamlining call center QC processes with AI-powered tools and
Written by Gnani MarketingAugust 10, 2021 Technology has significantly boosted customer services and lowered brand-to-consumer response times. Technology has propelled customer service by speeding up communications, driving convenience, maintaining self-serve options, and enabling targeted marketing campaigns. Customers have become more technologically aware, and thus, they favor digital channels that reduce the need for live agents. Devising
Written by Gnani MarketingJune 26, 2021 When most marketing efforts are virtually identical, the best way to grow a business is to improve the customer experience. Today, there are more channels than ever for customers to use, besides multiple devices; and that’s not even considering the offline channels of marketing and customer service that are still
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