No matter what cutting-edge technology you use and how big a problem you solve through it, it doesn’t cut it to anything unless you’re accessible to your customers. Disqualifying it as an inferior experience, customers don’t think twice before discarding a brand if they can’t access it easily. According to a 2020 LivePerson report, 85% of consumers worldwide like to message with brands. 75% of consumers said they’d spend more with brands that offer messaging.
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