conversational ai in marketing
Business Hacks, Conversational AI

Conversational AI Marketing: How Does Conversational AI Work for Marketers

Conversational AI is changing the way customers interact with companies through AI-powered automation techniques that make machines more human-like with every interaction. Instead of calling and waiting on the hotline, most consumers actually prefer direct messaging services while interacting with a company. And for businesses, the biggest win is to provide gratifying customer experiences that turn consumers into brand advocates.

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conversational ai in ecommerce use cases
Business Hacks, Conversational AI

Conversational AI Bots for E-commerce— Use Cases

After proving extremely instrumental in scientific study, conversational AI is fast infiltrating the e-commerce sector as an indispensable tool. Businesses leverage Conversational AI in ecommerce to obtain deeper analytical insights, develop more precise suggestions for customers, cut operating expenditures, and stay one step ahead in the competition. As technology evolves, an increasing number of organizations are racing to adopt and capitalize on newly available opportunities.

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reduce customer waiting time with conversational ai
Business Hacks, Conversational AI

4 Key Strategies on How to Reduce Customer Waiting Time With Conversational AI

If there is one thing that customers unanimously agree on, it is that they hate waiting on calls or queues. Reducing customer waiting time is one of the most effective ways to improve satisfaction levels.

Artificial intelligence provides the most effective interventions to reduce waiting time. The integration of conversational AI into the customer pipeline and post-sales process can significantly cut operational costs and improve the availability of agents manifold. Customers are amenable to waiting up to 13 minutes to get critical issues resolved, and a brand’s human talent should be allocated to these precious minutes only when needed.

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conversational AI to increase conversion rate
Business Hacks, Conversational AI

Conversational AI to Increase Conversions | Gnani.ai

The end goal of every marketing strategy is to convert the audience/visitor into a paying customer, though the time necessary to achieve that may vary according to the nature of the channel. Various AI technologies have been added to the marketing and sales conversion funnel at all stages to increase conversion rates.

The greatest benefit of AI and ML technologies is utilizing the data, processing it into meaningful information, and providing hyper-personalization to the user.

With different technologies applied to the appropriate steps of the conversion funnel, businesses can improve outcomes manifold, while controlling expenditure. An Infosys study showed 98% of respondent businesses generate more revenue by incorporating AI-based technologies.

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conversational ai for lead generation in the insurance industry
Banking and Insurance, Business Hacks

Here’s How You Can Generate Leads In The Insurance Sector Using Conversational AI

Lead generation is the holy grail for most businesses, regardless of the industry they are in. For insurance companies, generating leads is even tougher as there is too much information overload, and the fact that there are tonnes of them competing with each other doesn’t help either. Breaking through the noise and clutter is itself a big task.

Another bummer when generating leads in the insurance industry is that people don’t necessarily evince interest in insurance products unless they are forced to buy insurance for their health, home, vehicle, and family.

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conversational ai in appointment booking
Business Hacks, Conversational AI

Reservations Made Easier AI Appointment Scheduling

Integrating AI into your business customer representative services makes it efficient, making it more ubiquitous each day, especially evident throughout the past decade. As it continues to help companies and businesses improve their quality of services virtually in every aspect, the one thing that still strikes as mundane is appointment scheduling. The task of accurately collecting information, appointing available dates while answering any queries, and remaining interactive is complicated. Although appointment booking is a heft task, an organized appointment scheduling process is needed for customer satisfaction.

In industries like hospitals, restaurants, hotels, etc., where constant scheduling, booking, and reserving are required, timely customer service plays an integral role. Implementing AI alongside human agents has seemingly paved the way for a better level of customer satisfaction. Additionally, it also empowers the clients themselves to make use of self-service without time and language being the factor.

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conversational ai in lead generation featured image
Business Hacks, Conversational AI

How To Enhance Lead Generation With Conversational AI Bots

“Making your prospects feel like they have an exclusive membership in a club makes lead generation a positive customer experience.” – Eric Bower.

What Eric Bower quoted is true to all types of business. Lead generation is just not about engaging with the prospects and pitching your product; it is about understanding the prospects’ needs and pitching the right feature of the product that meets prospects’ needs.

In this digital era, the art of lead generation can’t be perfect without incorporating AI in the lead generation strategy. The digital platform helps businesses gather tons of data like how users interact with a website/product, their interactions with a brand’s social media, purchase patterns, etc. This collected data has to be processed in a meaningful way to come up with a fail-proof lead generation strategy. Thankfully, there are AI models to help businesses achieve lead generation goals. In this post, let’s see how to use conversational AI in lead generation and boost your business exponentially.

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conversational ai in customer engagement featured image
Business Hacks

Conversational AI to Boost Customer Engagement

No matter which business niche one is involved in, the major focus is always on customer engagement and customer retention strategies. All of the marketing campaigns, business strategies, and even customer relations are geared towards this goal. With the ever-changing marketplace and customer interests, it is essential that we stay on top of this and offer our clients exactly what they are looking for. This is where new forms of interactive and resourceful customer engagement technologies come in.

Especially in the current digital era and post-pandemic scenario, the need for more technologically reliant methods to approach the clients is the key.

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boost holiday sales with conversational ai featured image
Business Hacks, Conversational AI

Conversational AI to Boost Holiday Sales

Halloween, Black Friday, Thanksgiving, and Christmas are just around the corner. In this article, we will explain in various ways how you can boost your sales this holiday season.  It is essential to ensure you do not lose any sales and revenue opportunities especially considering the negative aftereffects the COVID-19 pandemic caused since the beginning of 2020. It is now the era of digital innovations, and one cannot deny the significant part it plays in every aspect of our life. As of 2021, more and more businesses have managed to indulge in digital elements to marketing, branding, eCommerce, and customer service. The Future of Commerce recorded that eCommerce businesses grew by 33.6% globally within the last year. And more companies are targeting their sales and shopping experience to go digital as well.

Keeping in mind the growing competition for eCommerce businesses, it is essential to ensure your enterprise offers a reliable, secure, and personalized customer experience when they visit your website. Now that the focus remains on online client exposure, many businesses have harnessed AI voice bots to reach the said level of client experience.

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conversational-ai-in-customer-retention-tactics-featured-image
Business Hacks, Conversational AI

A Practical Guide On How Conversational AI Can Improve Customer Retention

Acquiring new customers is certainly alluring. However, to maximize revenue, you must make your existing customers keep coming back. Many businesses forget to focus on the fact that the real business value lies in customer retention, not just customer acquisition. In fact, nearly 44% of organizations give importance to customer acquisition, whereas only 18% of businesses focus on customer retention.

One of the biggest benefits of customer retention is earning customer loyalty. A loyal customer refers a brand to their friends and family, which in turn amplifies a brand’s marketing and reduces the business expenses on customer acquisition.

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